Our technology and consumer experts on demand embed our expertise, know-how, and skills critical to the delivery of a digital transformation roadmap of the consumer insights generation process.
We build the next generation of insight automation, we develop research technologies and platforms, as well as assist insights agencies in building in-house digital consumer insights skills, expertise and capabilities.
We build, manage and grow online panels. Our digital solution cuts-down research costs, provides direct and rapid access to consumer insights in real-time, allowing organizations to react swiftly to findings.
We build and deploy online-mobile surveys to support real-time data collection for Consumer Segmentation, Brand Usage and Attitudes, Customer Satisfaction, Pricing Research, Ad and Product testing, etc.
We provide hard-to-reach online research participants for insights projects across Africa (South Africa, Nigeria, Kenya, Ghana, Mozambique, Zimbabwe and Tanzania).
We provide digital ethnographic solutions giving access to consumer longitudinal behaviour through the use of online diaries and rich video footage, bringing research to life.
We provide digital platforms that empower the consumer insights generation using innovative qualitative methodologies with digital insight communities or online focus groups
Michel M. Katuta
Co-founder | CEO
Michel is a digital transformation expert in the market research industry, empowering research players operating within the African continent to efficiently integrate the digital economy in order to drive innovation.
Co-founder | Director
An entrepreneur with a focus in market research and with an understanding of both clients as well as consumers. Thabo is responsible for providing the best experience to Afritorch Digital’s clients in order to reach digital excellence in the industry.
We understand digital technology in market research extremely well; We’re now sharing our knowledge and expertise with players in the market research sector to assist in providing better, faster services to research buyers. We service research firms operating in South Africa and in countries such as Kenya, Ghana, Nigeria, Zimbabwe, Mozambique and Tanzania.
We specialize in resolving techno-strategic challenges within the market research sphere in the continent, helping companies re-imagine business models, aligning their digital technology roadmap to a revenue model within the digital space.