Digitizing the consumer insights generation process across Africa

We are the first dedicated digital transformation partner with a mission to empower market research in Africa by helping industry players harness the power of digital technology in order to streamline and automate processes, cut-down costs associated with the insights generation process, improve flexibility and reach a wider consumer audience.

    

Our technology and consumer experts on demand embed our expertise, know-how, and skills critical to the delivery of a digital transformation roadmap of the consumer insights generation process.

OUR SOLUTIONS
Digitizing the market research industry in Africa in order to empower the consumer insight generation process throughout the continent.

TORCHAUTOMATE


We build the next generation of insight automation, we develop research technologies and platforms, as well as assist insights agencies in building in-house digital consumer insights skills, expertise and capabilities.

TORCHPANEL


We build, manage and grow online panels. Our digital solution cuts-down research costs, provides direct and rapid access to consumer insights in real-time, allowing organizations to react swiftly to findings.

TORCHSURVEYS


We build and deploy online-mobile surveys to support real-time data collection for Consumer Segmentation, Brand Usage and Attitudes, Customer Satisfaction, Pricing Research, Ad and Product testing, etc.

TORCHSAMPLE


We provide hard-to-reach online research participants for insights projects across Africa (South Africa, Nigeria, Kenya, Ghana, Mozambique, Zimbabwe and Tanzania).

TORCHDIARY


We provide digital ethnographic solutions giving access to consumer longitudinal behaviour through the use of online diaries and rich video footage, bringing research to life.

TORCHCOMMUNITY


We provide digital platforms that empower the consumer insights generation using innovative qualitative methodologies with digital insight communities or online focus groups

LEADERSHIP TEAM

We revolutionize business models, consumer experiences and operations. Helping traditional businesses grow in the digital age. Our Team is an innovative, forward-thinking group of technologists, consumer panels and community experts working in an integrated and collaborative method, driving innovation to empower market research players in Africa.

Michel M. Katuta

Co-founder | CEO

Michel is a digital transformation expert in the market research industry, empowering research players operating within the African continent to efficiently integrate the digital economy in order to drive innovation.

Thabo Mphate

Co-founder | Director

An entrepreneur with a focus in market research and with an understanding of both clients as well as consumers. Thabo is responsible for providing the best experience to Afritorch Digital’s clients in order to reach digital excellence in the industry.

ABOUT US

We enable clients to act big, think smart, and move at the speed of light through the limitless possibilities of digital transformation.

AfriTorch Digital

We understand digital technology in market research extremely well; We’re now sharing our knowledge and expertise with players in the market research sector to assist in providing better, faster services to research buyers. We service research firms operating in South Africa and in countries such as Kenya, Ghana, Nigeria, Zimbabwe, Mozambique and Tanzania.

We specialize in resolving techno-strategic challenges within the market research sphere in the continent, helping companies re-imagine business models, aligning their digital technology roadmap to a revenue model within the digital space.

Contact Info

  • +27 (0) 10 007 5738
  • Cedarwood House, 33 Ballyclare Drive, Ballywoods office park, Bryanston, Jhb 2120, South Africa

OUR IQ EXPERTISE

178

IoT TECHNOLOGIES

179

DIGITAL INNOVATION

177

ONLINE COMMUNITIES

176

INSIGHTS GENERATION